You're the best closer you've got. You just need more rooms to walk into.

Not an agency. Not a database. I find the right buyers by name, introduce you personally, and coach you to close. 10 qualified conversations in 90 days, or I keep working free.

$15,000 · 90 days · Personally led by Cross

For established businesses selling products or services worth $5,000 or more.

Apply for the 90 Days What I actually do

Walk away by day 28, owe nothing more. 'Qualified' means a decision-maker who could buy, in a real conversation about your offer.

Keynote speaker: one introduction, same-day reply, $10,000 keynote agreed in 37 days

Luxury builder: $2.4M home sold $150K over asking

OMJ Clothing: sales and margin up 30%+ year over year

You already sell something valuable. The right buyers just aren't reaching you often enough.

Somewhere out there are people and organizations with the money, the need and the authority to buy what you sell. The hard part has never been the product. It's finding those buyers, reaching them, and turning their interest into business, consistently.

Most established owners have already tried the usual fixes: marketing, a lead-generation firm, sales training, a new salesperson. Each one handled a piece. None of them owned the whole thing, so the real problem stayed where it was.

That's the role I step into: your Director of Strategic Partnerships, owning the work of developing new opportunities, then helping you understand where deals stall and how to improve your sales conversations.

What you're hiring

For 90 days, I'm your Director of Strategic Partnerships.

It's the senior hire most owners never get around to making: the person who finds the right buyers and partners, opens the doors, and gives you a sales framework and weekly coaching to help you close. You get it fractional and personally led by me. No recruiting or full-time salary commitment. A defined 90-day engagement, personally led by me. Here's what I produce:

How your buyers see me

Best,

Justin Cross

Director of Strategic Partnerships

[Your Company Name]

1
Find the right buyers
This is its own job, and most people skip it. We define exactly who buys at your price and why. Then I lead the research into the organizations and decision-makers worth your time, plus the referral partners who already serve them. You get a named, prioritized list, not a purchased database.
2
Make the introductions and create opportunities
As your Director of Strategic Partnerships, I make Direct Introductions on your behalf, so you look established and in demand. They go out from separate domains so your own inbox is protected, and I manage outreach follow-up. When a buyer or referral partner shows interest, it comes straight to you to continue the conversation and schedule any calls. You approve the messaging before anything goes out, and every Friday you get a one-page report: introductions made, replies, conversations, opportunities.
3
Help you close more of them
I provide a sales framework and weekly coaching. Each week we go through your sales conversations together, the recorded ones and the ones you walk me through: where the buyer hesitated and what to say next time. I help you sharpen your offer, pricing, proposal and follow-up as we learn what buyers respond to. You schedule and conduct sales calls, send proposals, follow up on active deals, and close.

Sample initial email for a fine art photographer’s campaign

Subject: Art for your Brickell clients

Hi Cameron,

I saw on your site that you work from your Design From Within approach, mostly on condos and homes around Brickell.

I work with George Garcia, a Miami trauma surgeon and Army vet who photographs oceans and wild places. His award-winning photos completely captivate a room.

If a client of yours wants art that's local and has a real story behind it, I can send you a few to look at. Want me to?

Best,

Justin Cross
Director of Strategic Partnerships

Under 90 words, one real detail about them, one question, no links, no price. Every message is approved by the client before it goes out.

And I build the system that keeps it going: a pipeline set up the way you work, a simple weekly routine, and a written playbook your team keeps after day 90.

Why this is different

You’ve tried hiring people to fix sales. You’re still carrying the load.

The problem

What’s happening now

What I take on

New business

“We’re basically referrals and repeat business only.”

I identify and approach qualified buyers and referral partners.

Finding buyers

“I think I know my ICP. I just don’t have the time to find them.”

I research and approach the right companies and decision-makers on your behalf.

Follow-up

“I don’t have time to chase prospects.”

I manage outreach follow-up and develop opportunities. You follow up on active deals, with my weekly coaching.

Underperforming or failed hires

“I’ve hired multiple contractors and agencies. No one has actually moved the needle.”

I step into your business as Director of Strategic Partnerships and personally develop opportunities.

Founder dependency

“If I step away from sales to work on the business, my pipeline gets crushed.”

I take ownership of developing new opportunities so finding and opening new opportunities doesn’t all fall on you.

Accountability

“I can’t afford another 30 days without something changing.”

We start developing opportunities in the first 30 days, with a minimum of 10 qualified buyer conversations guaranteed by day 90.

The receipts

Here's every step.

A Direct Introduction isn't a blast. It's a researched, personal message to the one person who makes the decision, with one reason they should care and one easy question, sent by someone who represents you. For my client Karyn Buxman, a Hall of Fame keynote speaker, I picked about 100 nursing associations worth her time and made an introduction to each. This is what happened with one of them, the Oncology Nursing Society.

Sept 21 · 8:45 AM
I make the introduction.
Same day · 4:01 PM
They reply: "she sounds interesting."
Oct 28 · 37 days later
$10,000 keynote, agreed in writing.
Opening keynote, ONS Congress 2027, about 3,500 oncology nurses. Karyn ran both calls and closed it. My job was getting her into the conversation.

Not a one-off. I've used the same Direct Introductions for years to develop opportunities for my clients.

The original emails from the campaign inbox. Email addresses are hidden, and anything left out is marked in brackets.

More proof

Results across different high-value businesses.

Matt needed the right buyers to find him. Brad's team needed a better way to sell. Each fix was different. That's why I start by finding where your sales break.

Matthew Stanley · Legendary Homes, custom home builder

$200K a year to seven figures. Four years running.

Matt was building other people's plans and doing it alone. We reworked his brand and message so the buyers he wanted would come looking for him. The turning point: a buyer paid $150,000 over asking on a $2.4M home while it was still a foundation, because "they trusted the brand and my messaging." His previous best was $1.4M.

$150K sale verified in his email Revenue in his own words, recorded interview

Read Matt's full story →

From Matt's email to me (retyped excerpt)

They trusted the brand and my messaging and vision of the project. Just incredible! Highest price house to date at 2.4 Million. Largest to date prior was $1.4.

Matt Stanley, email to Justin, Fri, Mar 4, 2022

Matt's actual email to me, March 4, 2022. Address hidden. See the full email

“If people let you get in there and dissect and listen, they'd find the same thing that I found.”Matt Stanley, recorded interview, October 2026

Brad · OMJ Clothing, custom menswear

$500K to $1.2M

Brad thought he needed a rockstar salesperson. Instead, as his fractional sales director, I rebuilt how OMJ sells: who they go after, how the offer and price are presented, and a weekly coaching rhythm for his sales team. While I've been his fractional sales director, annual sales went from about $500K to $1.2M.

Confirmed by Brad

Rod, owner, Comeketo Catering (luxury catering): kept me on as his fractional sales director for two and a half years. Ask him what that was like.

The 90 days

Here’s how our 90 days together work.

Month one, we build it. Months two and three, we run it. You retain 100% ownership and control.

Days 1 to 30

Built

Who we're going after and why, the prospect list, the introductions, a sharper offer and price, a first-call guide, follow-up, and your pipeline. We agree in writing who counts as a qualified prospect, including potential buyers and referral partners, and what counts as a qualified conversation, and what we're aiming for by day 90.

Days 31 to 90

Run

I manage introductions and outreach follow-up every week. Interested buyers and referral partners come to you to continue the conversation. You schedule and conduct sales calls, send proposals, follow up on active deals, and close. We review your conversations weekly, and I provide coaching on your offer and follow-up based on what buyers actually say.

Day 90

Yours to keep

The prospect list, the messages, the pipeline, the written playbook, and the numbers showing what worked. If you want me to stay on after that, we'll talk then.

Why 90 days? It's long enough to build this, run it and see real buyers respond. It isn't a promise that every sale closes inside the window. If your sales usually take six months, I'll tell you up front what 90 days can and can't show.

The investment

What you get for $15,000.

$15,000

$5,000 to start
$5,000 day 30
$5,000 day 60

Protected by our Exclusive Double Guarantee

Start for $5,000. If you decide not to continue, notify me by day 28 and owe no further payments. Continue with me, and get a minimum of 10 qualified buyer conversations by day 90. See how it works

Apply to Work With Cross

Included

Me as your fractional Director of Strategic Partnerships for 90 days
Direct Introductions to named buyers and referral partners, made on your behalf
Interested prospects routed to you to continue the conversation and schedule any calls
A minimum of 10 qualified buyer conversations by day 90, each logged with the email or call note
A sales framework and coaching on your offer, price, first call and follow-up
A weekly working session with me on your sales conversations
Pipeline set up and a written playbook

What I need from you

One hour a week for our working session
You schedule and conduct sales calls, send proposals, follow up on active deals, and close
Access to your deals, calls and pipeline

What you don't have to do

No ad budget. No new hires. No rebuilding your website first. You keep running your business, including sales calls, proposals, active-deal follow-up and closing. I develop new opportunities with potential buyers and referral partners and provide a sales framework and weekly coaching.

Best fit: an established business selling products or services worth $5,000 or more, where the owner still closes most deals.

Exclusive Double Guarantee crest: 30-day walk-away, 90-day performance

The guarantee

Our Exclusive Double Guarantee

Guarantee 1

The 30-Day Walk-Away Guarantee

Start for $5,000. If you decide not to continue, notify me by day 28 and owe no further payments.

You keep everything built in month one: your buyer profile, prospect list, introduction messages, first-call guide and pipeline.

Guarantee 2

The 90-Day Performance Guarantee

Continue with me, and I guarantee a minimum of 10 qualified buyer conversations within 90 days. If I fall short, I keep working for up to 60 additional days at no charge.

A qualified buyer conversation is documented, substantive, two-way engagement with a relevant decision-maker or referral partner who fits the buyer profile we agree on in week one and has shown genuine commercial interest, such as asking about pricing, a proposal, timing or a meeting. Qualifying conversations can happen by email or on a call. What counts is substantive, two-way commercial interest, documented against the criteria we agree on in week one. A generic acknowledgment, an automated reply, an accepted connection request or idle curiosity doesn’t count. Every one is logged with the actual email or call note, so we both see the same count. The extension applies when all three payments are made, you’ve kept our weekly session and you’ve taken the conversations. I don’t guarantee revenue, because the final yes is the buyer’s.

You retain 100% ownership and control.

Everything built for your business belongs to you from the day it’s created: the buyer profile, the prospect list, the introduction messages, the pipeline and its data, the playbook, and every buyer relationship and deal that comes from it. Outreach domains and inboxes are set up in your business’s name. My own methods, templates and tools stay mine, and you keep full use of everything built with them for you.

Justin Cross

Meet Cross

I'm Justin Cross. I do the work myself.

I learned to sell knocking on strangers' doors as a kid. Since then I've spent more than 20 years in sales and commercial development: real estate in Charlotte, custom luxury goods in West Hollywood, and for the last several years, working founder-side inside owner-led businesses as a fractional sales leader.

I personally lead every engagement, so I only take on a handful at a time. My average client engagement is 1.7 years.

Once you see what I can produce, you'll want me integrated into your team long term.

Let's get to work.

Justin Cross signature

Apply to Work With Cross

Two minutes. I read every application myself and reply within two business days.

What happens next: if it looks like a fit, we get on a 30-minute call. I'll tell you straight whether 90 days can move your numbers, and if I don't think it can, I'll say so.

“Felt like I had access to a seasoned executive at a fraction of the cost.”

Founder, augmented reality startup
Upwork, 5 stars

“Outperformed the company goals by 176% and 220%… the top-performing sales expert company-wide.”

Client, sales closer contract
Upwork, 5 stars

Name Email Business and website Typical sale size When would you want to start? Where do your buyers come from now? If it's a fit, is $15,000 over 90 days ($5,000 a month) workable? In a sentence or two: where do deals stall? Roughly what are annual sales? (optional) Who referred you? (optional)

Apply to Work With Cross